Blog

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue

Ravi Vaka | Sep 16, 2021

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way

Ravi Vaka | Sep 13, 2021

It's tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren't worth much without active users

Ravi Vaka | Sep 09, 2021

Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.

Ravi Vaka | Sep 06, 2021

An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages

Ravi Vaka | Aug 30, 2021

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it?

Ravi Vaka | Aug 26, 2021

Gamification is the buzzword in almost all forums these days. After getting to know more about gamifying user experiences and behind-game mechanics,

Ravi Vaka | Aug 23, 2021

The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere

Ravi Vaka | Aug 17, 2021

These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app

Ravi Vaka | Aug 09, 2021

Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice,

Ravi Vaka | Aug 05, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand

Ravi Vaka | Aug 02, 2021

Surveys are playing a crucial role in the process of decision-making or concluding a hypothesis. We often get to see them during the exit polls revealing media channels where results are accurately predicted for any election

Ravi Vaka | Jul 30, 2021