Customer Engagement

Imagine a customer interacting with your brand through multiple touchpoints yet receiving a singular, seamless user experience....

Architaa Pandey | Jul 02, 2024

Cricket is more than just a sport in India. Cricket world cups, especially, are like a storm that captivates millions of fans who live and breathe the sport...

Architaa Pandey | May 29, 2024

Let's start this blog by saying that WE LOVE CRED! Occasionally, a company like CRED comes and just lifts the benchmarks for creating an app. CRED has shaken fintech with its eye-catching marketing campaigns and unique brand personality

Kaustuv Dwivedi | May 23, 2024

Ever scrolled through reviews to pick your next buy or found your friends flaunting their latest purchases on social media? That's user-generated content (UGC) at work!

Likitha A | May 02, 2024

Is your mobile app gathering more cobwebs than compliments? Let's face it—even the most captivating apps can face this. Retaining users and keeping them engaged can be challenging

Srinivas Gurram | Apr 30, 2024

Do you feel that despite having a stellar product, you cannot reach new customers who might become loyal to your brand? Is it difficult for you to find precisely what your prospects are looking for?

Vibhor Dubey | Apr 24, 2024

Imagine the thrill of clicking the "Book Now" button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar

Architaa Pandey | Apr 04, 2024

Ever wonder how a simple notification brings you back to a website you haven't visited in a while? Or why a little pop-up about a sale makes you click through with excitement? Browser notifications

Likitha A | Apr 02, 2024

Threads, a text-based social media platform by Meta, made a remarkable entrance, with the app achieving a user base of 100 million within a week of its launch

Architaa Pandey | Mar 26, 2024

Tu-dummm! The sound that sets the tone for your long, binge-worthy entertainment sessions. Be it movies, shows, documentaries, original productions

Likitha A | Feb 29, 2024

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips

Manisha Kumari | Jan 23, 2024

The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period,

Sohini Mukherjee | Nov 22, 2023